Monkeyshine beer is a fictional beer company within Friends.
Monkeyshine beer is a fictional beer company. They promote their beer with ads featuring a Capuchin monkey and beautiful, scantily clad women.
Ross & Marcel
In The One After The Superbowl, Part 1, Ross sees a commercial for Monkeyshine beer with a Capuchin monkey, which saddens him because it reminds him of Marcel. This inspires Ross to visit Marcel at the San Diego Zoo, but when he arrives he is informed that Marcel has died. A janitor tells Ross that there was a break-in at the zoo and Marcel was taken. Ross learns that the monkey in the Monkeyshine commercial actually is Marcel and that he will be in New York filming "Outbreak 2: The Virus Takes Manhattan".
- Monkeyshine beer's slogan is "'Cause it's a Jungle Out There".